Agriculture for Life: How I got Here and Where I’m Going

Hello, all. My name is Daiton but you probably already know that. I grew up on a beef cattle and row crop farm in the rolling hills of Northeast Iowa. I’ve been an “ag kid” from day one. Some of my fondest childhood memories include riding in the combine with my grandpa, bottle feeding baby calves with my dad, delivering late night meals to the fields with my mom, and showing steers with my brother. You could say we are a pretty stereotypical farm family, but my future in agriculture may not look just like this.

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100 years ago, not everyone farmed. But whether they lived just down the road or across town, everyone at least knew a farmer because they were everywhere. This is not true today. Consumers have never been more disconnected from their food because so much of the population doesn’t live near food production. Today, the world needs agricultural communicators.

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Everyone still eats, so why does it matter if they know a farmer? People want to and need to understand where their food comes from and how it is produced. Misconceptions about food and agriculture are being spread faster and more aggressively than ever before. I want to help people understand that everyone in agriculture, from the farmer to the processor and everyone in between, cares deeply about the quality and safety of the product they work so hard for.

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This is why I chose Iowa State University for college and Agricultural Communications as a major and career path. This is why I’m so excited to participate College Aggies Online, and to build my design and short-verse communication skills. It’s why I’m so committed to AGvocating every single day. I want people to know that farmers care and that’s why they work hard every day to feed the world.

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Advocating for agriculture isn’t always easy. In today’s fast-paced media climate, it’s very difficult to capture your audience’s attention and even harder to engage with them. People of all ages have a shorter attention span than ever, and this brings all types of communicators a challenge like never before. It’s up to us, as people involved in agriculture, to be our own spokespeople. We need to be relentless in the pursuit of helping people understand the industry that we all love.

“I believe in the future of agriculture, with a faith born not of words, but of deeds.”

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